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Monday, July 25

The Gears propaganda is building to a Crescendo




Gears of War 3 Storms San Diego Comic-Con with American Chopper Partnership News and New Crescendo: The Making of Gears 3 Video
Enter to win a custom motorcycle inspired by the design team of American Chopper on Discovery Channel
From choppers to chainsaws to graffiti, Gears of War 3 rolled out the big guns at an exclusive panel at San Diego’s Comic-Con International this evening. Starring Epic Games’ Cliff Bleszinski and Rod Fergusson and moderated by G4 TV’s Adam Sessler, the team sat down with thousands of fans to debut a behind the scenes look at the making of Gears of War 3, and reveal a new custom “Gears of War 3” chopper created by legendary Paul Jr. Designs for Discovery Channel’s “American Chopper” television series.
During the 60-minute panel, Bleszinski and Fergusson shared insights about the emotional journey that went into closing the trilogy and developing the team’s biggest, most ambitious game ever. Elaborating on how they took the story of an epic war and made it a personal saga of brotherhood and survival, fans the world over can now hear from the team in the new ViDoc that premiered at the show, entitled Crescendo: The Making of Gears of War 3.
Additionally, panel goers got a deeper look into the team’s creative collaboration with renowned graffiti artist OG Slick. With his contribution of unique street art designs, political posters, and in-game graffiti, Slick adds a layer of emotional realism to further engross fans in the world of Gears.
Capping off the evening, Bleszinski led the crowd out of the Convention Center and across the street to the Hard Rock Hotel where American Chopper’s Paul Teutul Jr. unveiled his team’s latest creation – a custom, one-of-a-kind Gears of War chopper. With a design that could have been pulled straight out of the Gears universe, fans will be able to watch the story of the bike’s creation on two episodes of the Discovery Channel’s “American Chopper: Junior vs. Senior” on Sept. 19 and Sept. 26.
But one lucky fan will get to do more than watch… A second custom bike inspired by the launch of Gears of War 3 will be the grand prize of the Best Buy Gears of War 3 Sweepstakes. Other contest prizes include a VIP trip to the Gears of War 3 Launch Event in New York City, Gears of War 3 prize packages, and spending cash.
 For full details and to enter for a chance to win, visit www.bestbuy.com/gearsofwar3sweepstakes.

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