One of Seven

One of the ways to ensure a game these days is to create desire for someything before the punters even know what it is. Queue Bungie's ARG games to promote Halo,  T-shirts with unexplained logos and now the mysterious One of Seven Page that HBO duly alerted the troops to overnight.  So what hype are they building to with this One of Seven promo?

What does it all mean? It would appear that Bungie has gone all Willy Wonka on us and put seven magical golden tickets into the recent charity bags that were sold as part of the laudible fundraising efforts during the Bungie Anniversary weekend. Did you get your steak?

Bungie's One of Seven page basically reads as the rules of a compeition but this part is key:

'Bungie is having a One of Seven promotion. Each of the seven tickets entitles you to something extraordinary. On July 7th, 2012 and not a moment before, visit http://www.bungie.net/oneofseven to receive further instructions. Your ticket and the verification code contained therein are personal, one-of-a-kind, and not transferable. Do not reveal the hidden code beneath the scratch off before Bungie Day 2012. Do not share your ticket or code with anyone else. Failure to follow these instructions will render your ticket, and the promise that it holds, null and void.'

July 7 you say? What could this be? The launch date of the first game from Bungie Aerospace? A test to get the Keys to the kingdom ala Charlie and the Chocolate Factory? Something to do with Destiny? More than likely it's something completely unimagined outside Bungie at this stage.

I suspect this is going to drive a few Bungie fans absolutely nuts trying to figure it out!