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Thursday, February 10

Bad Englund Confuses Bungie fans?

A release from Activision potentially let slip that something Bungie related may be announced next week:

These opportunities include Blizzard Entertainment's games currently in development, robust investment in forthcoming Call of Duty titles, the development of a best-in-class digital community surrounding the Call of Duty franchise, a new property from Bungie and an innovative new universe with broad appeal that will be revealed at Toy Fair later this week and will bring the world of toys, video games and the Internet together in an unprecedented way.

But I seriously doubt that Bungie's new IP would be announced at a Toy Fair and would suggest an event like E3 would be more likely. 

What do you think dudes?

Hat Tip: HBO

Update: Urk sets the record straight.

Also found swirling around the glistening bowl that is the Internet this week, a bit of terse prose from our beloved publisher, Activision, concerning some new intellectual properties that they’re really charged up about:

…a new property from Bungie and an innovative new universe with broad appeal that will be revealed at Toy Fair later this week.

Which, when run through the tubes became: "Bungie revealing new IP at Toy Fair this week!" and "Bungie's New IP based around line of toys."

While there’s no doubt that we could totally Own the Message™ at Toy Fair this year with a proper reveal of our brand new IP, I can confirm that there are two very distinct, and very different subjects being discussed in that sentence making the rounds. They are:
  • A “new property from Bungie” (that’s us!)
  • An “innovative new universe with broad appeal that will be revealed at Toy Fair later this week” (that’s NOT us)
Apologies if you traveled cross country this week only to find yourself surrounded by grown ass men fingering action figures, or if you desperately wanted our new IP to be all about dolls. While the logical leaps aren't our fault, we can’t help but feel partly responsible.

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