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Saturday, January 15

Xbox 360 Beats Every Thing!

 

We know it's all part of the hype in the battle for gaming console domination so we're amused to republish this press release from Xbox touting how good a Christmas sales period the Xbox actually had:

NPD Group Releases Data on Xbox Success

Published January 14, 2011

The launch of KinectKinect Sensor with Kinect Adventures! and the debut of blockbuster games such as Fable III and Halo: Reach, propelled Xbox to the biggest year in its history in 2010. As announced at CES last week, Microsoft ended the year with 50 million Xbox 360 consoles sold worldwide since launch, 30 million active Xbox LIVE members, and sold 8 million Kinect sensors in just the first 60 days on the market.

December 2010 NPD highlights include:

  • Xbox 360 was the only console to show year-over-year growth at 42%, making it the fastest-growing console in 2010. 
  • With $6.2 billion spent at retail, more money was spent on Xbox 360 than any current generation console in 2010. 
  • December Xbox 360 console sales remained strong, with 1.9 million units sold, the biggest month ever in the history of Xbox 360. 
  • During the month of December, three of the top ten console game titles were for Xbox 360 including: Call of Duty: Black Ops, Assassin’s Creed Brotherhood, and Kinect Sports. (All Sourced: NPD Group, December 2010) 
In order to keep up with holiday demand in December for Xbox 360 and Kinect, Microsoft pulled units from its January and February production. Despite this, Microsoft still experienced out of supply situations in late December, and it expects supply constraint to continue in January and February as it works with retail and manufacturing partners to expedite production and shipments to replenish the channel.

With the most anticipated title of the year, “Gears of War 3,” new Kinect entertainment experiences like Hulu Plus and Avatar Kinect and several surprises to come, 2011 will be another banner year for Xbox 360.

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I do wonder of the 50 million units sold since launch, if that includes the boxes affected by the Rad Ring of Death? Regardless of that small dig, it's happy days for Microsoft, their quest for world domination continues - I wonder if they will announce a follow up to Halo: Reach this year - or will Bungie beat them to the punch by announcing their own new IP? Stay tuned, 2011 is shaping to be a good one for Xbox fans!

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