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Tuesday, January 11

How do I get into the Gears of War 3 Beta?

Where's Dom when you need him?
There is one sure fire way to get into the Gears of War 3 beta. This is by purchasing the ‘Bulletstorm Epic Edition' game when it gets released on February 22 2011.

Epic announced this way into the beta just before Christmas saying: "Players that purchase the Epic Edition are guaranteed early access to the Gears of War 3 beta".

This is a similar approach to the marketing of a new game (i.e. Bulletstorm) wherein a popular game is used as a cross promotional tool - as what happened with Crackdown and the Halo 3 beta access - it's a good trick as people will find out about the Gears beta via Bulletstorm's promotion and gamers will find out about Bulletstorm via their interest in GOW. It's a win for the publishers and possibly for the gamers...
So, will you be getting Bulletstorm simply to get into the beta or will you buy it because you need something to waste a few hours until GOW3 is in your grubby lil hands?

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