"Halo is a financial nugget of success. And after the release of Halo: Combat Evolved, Microsoft knew there was a future for the fledgling franchise and probably demanded a second game immediately – double-time. And when that second game arrived, it made over $125m in the first twenty-four hours of release and was the most popular game on Xbox Live for two years straight. Halo 3 was even more successful, making $175m in the initial twenty-four hours and over $300m in a week. Halo, both as a game and as an investment was synonymous with success – a no-brainer. But though Microsoft may appear to be an all-consuming entity, much like the Borg, they do know their stuff. You don’t take what remains of a franchise and repeatedly shaft both it and the fans. You, instead, call in some expertise and nurture it. Microsoft knows this. Taking something like Halo and shamelessly bleeding it dry will ultimately turn the fans away and ruin the reputation of the software giant. That’s why they employed Frankie and Co."
Read the full piece here.