Gears of Halo - Video game reviews, news and cosplay

Halo and Destiny - news and reviews.

Thursday, May 27

The Angels and Demons Guide to high rankings on Google via Search Engine Optimisation tricks

The Angels and Demons Guide to high rankings on Google via Search Engine Optimisation tricks



So you have a website and you think it’s a better read than Dan Brown’s new novel 'The Lost Symbol' but unlike Dan Brown’s 100 million plus readers you have 6. What do you do?

Applying this simple Angels and Demons Guide to high search engine rankings will help you get that reader recognition you deserve!

Angels:
  • Write page turners. People read The Da Vinci Code because it was a gripping yarn. Dan Brown offers puzzles and then helped the reader along by solving them. Your blog writing needs to help the reader along too – help them solve their problem by giving them a recipe for your grandmother’s cake or how to take down the Illuminati. No one cares what you ate for breakfast.
  • Link to things that are useful. Dan Brown is always giving you the facts with a twist. Angel’s who link to useful information are sharing the link love and are rewarded by Google with better ranking placement on its result pages.
  • Remind your readers and Google who you are. Dan Brown constantly refers to Robert Langdon’s Mickey Mouse wristwatch to remind the reader the way the character thinks. Internal linking with in your posts using appropriate anchor text helps Google understand what’s important on your site and what makes it tick. When I tell Google that this page is a U2 Concert Set List from New Jersey, it under stands the context way better than “this is my blog”. The more specific the internal link, the better Google likes it.
  • Every one of your posts needs an awesome title post to capture the reader’s attention. Angels and Demons? I’ll bite. The Lost Symbol? Sure, I’ll find that. Will your readers bite with a post called “Scone Recipe”? No, so be an angel and title it “Scones that taste better than that of 1000 Grandmothers!” You get what I mean right? Add the butter!
  • Dan Brown is a demon at creating good imagery. And so should your posts, fill them with pictures to give the read better context about what you’re telling them. At the least it breaks up the text and gives your site a little colour. Google also likes to index pictures and will send visitors your way. Remember, filling in a description of the picture using the alt”” tags is good SEO practice! (if using Blogger check the 'Edit HTML' button in the post writing section and find the tag once you have imported your picture into the post).
Demons:

  • Dan Brown is maligned by the critiques for producing some really odd sentence structures. “The famous man looked at the red cup” arguments apply to your website pages. Make them reader friendly. Don’t be a demon by filling your pages with random keywords. Readers want easy to read pager turners!
  • Every Dan Brown novel as a twist. Don’t be a Leigh Teabing and turn on your hero (readers!) by going trying to kill them with gross amounts of advertising, special offers and non related info. Stay on target with your message. Readers will come to your site for the tea and not the killer cognac.
  • Demons wear black hats and robes. Don’t be a demon. Don’t be tempted to do any of the dodgy tricks that you might find on the internet. Google will see through you faster than you saw the plot holes of The Lost Symbol and penalise you for it. Stick to good white hat practices and the Angels will show you the way to higher Google rankings.
  • Dan Brown created the current puzzle solving mystery band wagon. Don’t be a demon and bluff your way through with a rip off of his plots. Don’t copy another’s work, write your own. In a similar vein, if a news event inspires you, don’t simply re post it, add your own original thinking to it. Some blogs attract terrific readerships by simply providing wise commentary on the news events of the day. Are you up to it?
  • Don't cast an invisible spell on your text. You might be thinking, 'Hey! A good use of keywords is good seo and the more I fit on the page the better AND if I hide them I can fit more on the page!'. Wrong! Google knows this lil trick and will penalise your page if you do this.
Employing the hints and tricks in this guide is a simple and effective way to get some love from the Google search engine. I know, I do them myself with good SEO results!

Got any more Angel or Demon like tips? Leave a note in the comments!

Extra for Experts:

Check out the article I wrote for Twitip I was inspired to write after the idea I had for this post. The Angels and Demons Guide to Good Twitter Etiquette gives some simple advice on some good practices for twittering. Lemmeno what you think!

No comments: